Hi, I'm Noi.

I'm a product designer who loves solving complex problems and developing simple, intuitive experiences for the user.


Credit Karma Savings

In 2018, it was estimated that 55 million American adults were unbanked or underbanked. This number accounts for about 22 percent of U.S. households. Over 40 percent of Americans also don't have a $400 emergency fund. Credit Karma's Savings aimed to solve these problems by making banking easily accessible to all of its 100 million members.

To view this project, please send an email to
hello@noi-chale.com and request access.


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Credit Karma Savings

Video Watcher

In the influencer marketing world, knowing when your video hits a specific milestone is critical to its success. With the Video Watcher app, the user is able to set an alert for the video's view count and be alerted when it hits a certain threshold. The user is then able to make an informed decision on whether or not to spend money on promoting the video to increase its view count.

Video Watcher

Talent Database (Redesign)

Talent Database is a management tool that keeps track of influencers and their social metrics. The goal of this redesign was to help the sales team increase revenue by improving the sales sheet and influencer list creation process. Social metrics and insights were added to each influencer's profile page, allowing the sales team to make informed decisions when choosing talent for various campaigns.


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Spotlight

Video Manager

Enterprise software developed to be the source of truth for metadata of films, shows, and episodes. A unique ID is generated every time a new asset is added to the Video Manager. This made it possible to track the assets across all platforms for accounting and production purposes.


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Video Manager

AAA Roadside Assistance

For over 100 years AAA has been helping stranded motorists on the road. Now it's easier than ever to get help when you need it with the AAA mobile app.

I developed everything from wireframes, user flows, and UI assets to be delivered to app developers. This native app is now available for iOS and Android phones.


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Roadside Assistance

Pilot Flying J

This app saves valuable time and money for truck drivers. It indicates which fueling lanes are moving the quickest, allowing the driver to make an informed decision. Less time waiting in line means more time on the road, which means more money in their pockets.


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PFJ App

Content Catalogue

Content Catalogue is a portal that showcases AwesomenessTV's films and shows. Potential buyers are able to view content by searching for a genre or title. The Sales and Distribution teams created "Screening Rooms" containing handpicked content for each client, promoting a personalized buying experience. For security reasons, access to the Content Catalogue can be granted or restricted by the internal team.

Content Catalogue

Insights

Performance metrics for different social media platforms were previously done manually. With the help of Insights, these metrics are now automatically aggregated. High-level business KPIs are then displayed in dashboards, allowing executives and channel managers to make data-driven decisions.

Insights

AAA Mobile App

Forget to pay the bills? Spending too much money on gas? This all-encompassing app is here to help. It logs your daily commute, tracks your driving habits and provides tips on how to better save fuel. It's also personalized to remind users of important items, such as bill payment due dates and any upcoming trips. And, if you're stranded on the side of the road, it can even get you help with our legendary roadside assistance app.

AAA Mobile App

AAA Site Redesign

A complete redesign of AAA's consumer-facing website that serves millions of daily active users. The new design had improved user experience allowing users to complete their tasks faster and more efficiently.


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AAA Site Redesign